SEARCH ENGINE MARKETING: WHAT, WHERE, HOW, AND WHEN

This paper examines the impact of search engine optimization on the competition between advertisers for organic and sponsored search results. The results show that a positive level of search engine optimization may improve the search engine’s ranking quality and thus the satisfaction of its visitors. In the absence of sponsored links, the organic ranking is improved by SEO if and only if the quality provided by a website is sufficiently positively correlated with its valuation for consumers. In the presence of sponsored links, the results are accentuated and hold regardless of the correlation. When sponsored links serve as a second chance to acquire clicks from the search engine, low-quality websites have a reduced incentive to invest in SEO, giving an advantage to their high-quality counterparts. As a result of the high expected quality on the organic side, consumers begin their search with an organic click.

Through this plan, internet advertising channel is extended rather than the inorganic search-result page. GoogleAdsense is an example of contextual advertising; its robot investigates the relevance of content to the ads and demonstrates the ads in form of pop ups or ads banner on that webpage . Normally marketers use several schemes to rank their websites organically. These platforms allow the brands to create search ads and optimize them using the available ad formats and plant their search ads, so they are visible when users key in relevant queries in the search engines. In addition, brands can manage these accounts on the go to soar the conversion rate and business revenue.

Trust does not only generate more conversions but also increases recognition and brand awareness and this makes your digital marketing efforts in other channels easier. Unlike Qalm coming from Facebook or other social media networks, organic traffic converts better since the users have a clear intent in mind before typing something into Google and it’s not just for curiosity or leisure. Search Engine Marketing is the process of getting traffic from search engines either organically or paid. Also note, features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

In December 2009, Google announced it would be using the web search history of all its users in order to populate search results. On June 8, 2010 a new web indexing system called Google Caffeine was announced. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs, the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.

Concerning the described theories of backlink count scheduling strategy on paragraph 4 in Search Engine Mechanisms topic, the links pointing to your website from the relevant website should be added. For example your website is about water filter so you should have the link pointing to your website from another water filter or other related website such as healthcare, water treatment, pollution, or sanitary ware website. These pagerank are direct proportional with temporary pagerank assigned by the spider; Google pagerank is an example of them. The first stage of indexing is to extort a standard logical view from the document.